Web Survey Bibliography
Relevance & Research Question: Online eye-tracking by use of the patented spotlight-viewer methodology is an academically renowned (e.g. Psychology & Marketing, Vol. 29, Issue 6) and in applied research well established (in Germany e.g. mo’web research, MW Research, Interrogare) way to measure visual attention in online-surveys. However, so far its use had been limited to static advertising material. Due to the popularity of dynamic content in digital advertising the goal of the current research was to also allow rich media and video content to be tested with the spotlight-viewer in (mobile) web-surveys.
Methods & Data: Two main challenges had to be overcome in order to satisfy this demand. First, the data volume had to be minimised to keep download time for study participants within an acceptable limit. Second, it had to be ensured that independent of desktop or mobile device, browser type and internet speed all participants are confronted with the identical visual content at each point of time. Only then data could be jointly analysed. Following this, a video is captured of the screen content and frame rate is reduced if necessary. The (remaining) video frames are then fed into the spotlight-viewer and presented to the participants while simultaneously recording their viewing behaviour.
Results: On the basis of the first empirical results generated with the enhanced spotlight-viewer it is presented in how far, when and which rich-media advertising drives attention of Internet users. As a result the significance of pre-attentional bottom-up processes as well as parafoveal and peripheral vision in digital advertising research is discussed.
Added Value: The added value of the presented enhancement is that all types of dynamic advertising content can be tested on any desktop or mobile internet device concerning the ability to attract and hold attention and this (unlike infrared eye-tracking) in a simple, unobtrusive, low-cost, and time-efficient way. This allows to make an effective choice on which digital ads to run and with what weight in overall ad rotation.
Web survey bibliography (439)
- Answering Without Reading: IMCs and Strong Satisficing in Online Surveys; 2017; Anduiza, E.; Galais, C.
- Ideal and maximum length for a web survey; 2017; Revilla, M.; Ochoa, C.
- Web Survey Gamification - Increasing Data Quality in Web Surveys by Using Game Design Elements; 2017; Schacht, S.; Keusch, F.; Bergmann, N.; Morana, S.
- Effects of sampling procedure on data quality in a web survey; 2017; Rimac, I.; Ogresta, J.
- Comparability of web and telephone surveys for the measurement of subjective well-being; 2017; Sarracino, F.; Riillo, C. F. A.; Mikucka, M.
- Fieldwork monitoring and managing with time-related paradata; 2017; Vandenplas, C.
- Interviewer Gender and Survey Responses: The Effects of Humanizing Cues Variations; 2017; Jablonski, W.; Krzewinska, A.; Grzeszkiewicz-Radulska, K.
- Millennials and emojis in Spain and Mexico.; 2017; Bosch Jover, O.; Revilla, M.
- Nonresponses as context-sensitive response behaviour of participants in online-surveys and their relevance...; 2017; Wetzlehuetter, D.
- Humanizing Cues in Internet Surveys: Investigating Respondent Cognitive Processes; 2017; Jablonski, W.; Grzeszkiewicz-Radulska, K.; Krzewinska, A.
- Pushing to web in the ISSP; 2017; Jonsdottir, G. A.; Dofradottir, A. G.; Einarsson, H. B.
- Rates, Delays, and Completeness of General Practitioners’ Responses to a Postal Versus Web-Based...; 2017; Sebo, P.; Maisonneuve, H.; Cerutti, B.; Pascal Fournier, J.; Haller, D. M.
- Oversampling as a methodological strategy for the study of self-reported health among lesbian, gay and...; 2017; Anderssen, N.; Malterud, K.
- Utjecaj vizualne orientacije skale za odgovaranje i broja stranica web-upitnika na rezultate ispitivanja...; 2017; Malikovic, M.; Svegar, D.; Somodzi, S.
- How to Design a Web Survey Using Spring Boot With MYSQL: a Romanien Network Case Study; 2017; Bucea-Manea-Tonis, Ro.; Bucea-Manea-Tonis, Ra.
- Analyzing Survey Characteristics, Participation, and Evaluation Across 186 Surveys in an Online Opt-...; 2017; Revilla, M.
- Comparative analysis of a mobile device and paper as effective survey tools; 2017; Kim, K. J.; Bae, S.; Park, E.
- Enhancing survey participation: Facebook advertisements for recruitment in educational research; 2017; Forgasz, H.; Tan, H.; Leder, G.; McLeod, A.
- Virtual reality meets sensory research; 2017; Depoortere, L.
- PC, phone or tablet? Use, preference and completion rates for web surveys ; 2017; Brosnan, K.; Gruen, B.; Dolnicar, S.
- “Better do not touch” and other superstitions concerning melanoma: the cross-sectional web...; 2016; Gajda, M.; Kamiñska-Winciorek, G.; Wydmañski, J.; Tukiendorf, A.
- Making use of Internet interactivity to propose a dynamic presentation of web questionnaires; 2016; Revilla, M.; Ochoa, C.; Turbina, A.
- A streamlined approach to online linguistic surveys; 2016; Erlewine, M. Y.; Kotek, H.
- Du kommst hier nicht rein: Türsteherfragen identifizieren nachlässige Teilnehmer in Online-Umfragen; 2016; Merkle, B.; Kaczmirek, L.; Hellwig, O.
- Smartphones vs PCs: Does the Device Affect the Web Survey Experience and the Measurement Error for...; 2016; Toninelli, D.; Revilla, M.
- Estimation and Adjustment of Self-Selection Bias in Volunteer Panel Web Surveys ; 2016; Niu, Ch.
- Sensitive Questions in Online Surveys: An Experimental Evaluation of Different Implementations of the...; 2016; Hoglinger, M.; Jann, B.; Diekmann, A.
- Design and test of a web-survey for collecting observer’s ratings on dairy goats’ behavioural...; 2016; Vieira, A.; Oliveira, M. D.; Nunes, T.; Stilwell, G.
- Can Student Populations in Developing Countries Be Reached by Online Surveys? The Case of the National...; 2016; Langer, A., Meuleman, B., Oshodi, A.-G. T., Schroyens, M.
- Feature phones no barrier to conducting an effective conjoint study ; 2016; de Rooij, R.; Dossin, R.
- Patient preference: a comparison of electronic patient-completed questionnaires with paper among cancer...; 2016; Martin, P.; Brown, M.C.; Espin‐Garcia, O.; Cuffe, S.; Pringle, D.; Mahler, M.; Villeneuve, J.;...
- Does the Use of Smartphones to Participate in Web Surveys Affect the Survey Experience when Sensitive...; 2016; Toninelli, D.; Revilla, M.
- Device use in web surveys: The effect of differential incentives; 2016; Mavletova, A. M.; Couper, M. P.
- Device Effects - How different screen sizes affect answers in online surveys; 2016; Fisher, B.; Bernet, F.
- Do Initial Respondents Differ From Callback Respondents? Lessons From a Mobile CATI Survey; 2016; Vicente, P.; Marques, C.
- The use of online social networks as a promotional tool for self-administered internet surveys; 2016; de Rada, V. D.; Arino, L. V. C; Blasco, M. G
- Assessing the Effects and Effectiveness of Attention-check Questions in Web Surveys: Evidence From a...; 2016; Vannette, D.
- Mode Effects on Subjective Well-being Research: Do they Affect Regression Coefficients? ; 2016; Sanchez Tome, R.; Roberts, C.; Staehli, M. E.; Joye, D.
- Evaluating a Modular Design Approach to Collecting Survey Data Using Text Messages ; 2016; West, B. T.; Ghimire, D.; Axinn, W.
- Reaching the Mobile Generation: Reducing Web Survey Non-response through SMS Reminders ; 2016; Kanitkar, K. N.; Marlar, J.
- Safety First: Ensuring the Anonymity and Privacy of Iranian Panellists’ While Creating Iran...; 2016; Farmanesh, A.; Mohseni, E.
- Non-Observation Bias in an Address-Register-Based CATI/CAPI Mixed Mode Survey; 2016; Lipps, O.
- Web surveys for offline rural communities ; 2016; Gichohi, B. W.
- On-line life history calendar and sensitive topics: A pilot study; 2016; Morselli, D.; Berchtold, A.; Granell, J.-C. S.; Berchtold, And.
- An experiment comparing grids and item-by-item formats in web surveys completed through PCs and smartphones...; 2016; Revilla, M.; Toninelli, D.; Ochoa, C.
- Improving Inpatient Surveys: Web-Based Computer Adaptive Testing Accessed via Mobile Phone QR Codes; 2016; Chien, T. S.; Lin, W.S.
- Pre-Survey Text Messages (SMS) Improve Participation Rate in an Australian Mobile Telephone Survey:...; 2016; Dal Grande, E.; Chittleborough, C. R.; Campostrini, S.; Dollard, M.; Taylor, A. W.
- Short and Sweet? Length and Informative Content of Open-Ended Responses Using SMS as a Research Mode; 2016; Walsh, E.; Brinker, J. K.
- Mixing modes of data collection in Swiss social surveys: Methodological report of the LIVES-FORS mixed...; 2016; Roberts, C.; Joye, D.; Staehli, M. E.
- What is the gain in a probability-based online panel to provide Internet access to sampling units that...; 2016; Revilla, M.; Cornilleau, A.; Cousteaux, A-S.; Legleye, S; de Pedraza, P.